Ultima Forever: Quest for the Avatar is a free-to-play, cross-platform, online, action role-playing game developed by Mythic Entertainment and published by Electronic Arts. It is formally a part of the Ultima series. It will be available later in 2012 for the PC and iPad.
BioWare, a studio of Electronic Arts, and LucasArts announced that the new, Free-to-Play option for the critically-acclaimed, massively multiplayer online game, Star Wars: The Old Republic is now live. Now players can experience the complete storylines of all eight iconic Star Wars classes, all the way to level 50 for free. This new option complements the existing subscription offering, providing players with maximum flexibility in how they choose to experience Star Wars: The Old Republic.
EA announced that those who pre-order Medal of Honor Warfighter Limited Edition prior to the game’s launch on October 23 will receive access to the exclusive beta for Battlefield 4, which is scheduled for Fall 2013.. which means that BattleField 4 will be released in Winter 2013…
Announcing a game 15-18 months before it is released? 
Dragon Age Legends is now a single-player, downloadable game!
Build a beautiful city full of life in SimCity Social!
SimCity Social brings the real city-building simulation to the masses, giving players the freedom to create sprawling cities that come to life as a result of player-driven choice. In SimCity Social, players don’t just build a city – they choose the kind of city they want and watch its soul come to life as it grows and reacts to their decisions.
Wrath of Heroes Enters Open Beta, which means everyone can start playing..
Warhammer Online: Wrath of Heroes is the newest Play4Free title from BioWare that puts players in a fight for their lives with competitive PvP arena combat. (more…)
EA free-to-play gaming market reached a community of active players of 25 million worldwide. 10 millions both in Battlefield Heroes, and Need for Speed World and five millions combined in the others f2p games.
To celebrate this milestone, EA is thanking the community with the release of several special edition virtual items. Battlefield Heroes players can redeem the following promo code, EQ9M-TYYT-TXR3-5GU3, for 300 Battlefunds from today until January 17th, 2012; which can be used to purchase powerful in-game weapons, vanity items, widgets, and more. In Need for Speed World, from today until January 17th, 2012, players can redeem promo code, EWPD-3KGA-VBVF-9HYS, for 750 SpeedBoost that can be used towards the purchase of cool licensed cars, performance upgrades and a wide variety of aftermarket parts.
Battlefield Heroes is welcoming the classic ‘Capture the Flag’ game mode to the battlefield! Gear up and be prepared to use everything you have, the skill, the wits, the weapons and even your own body to snatch the enemy flag and protect your own as the bullets fly by and rockets soar through the sky.
